Fact #1: 63 percent of
apartment hunters surveyed said they look for an apartment after they
finish work*.
(Isn't this usually past 5 or 6PM when
your leasing office is closed?)
Fact #2:
Nearly half of all surveyed said they avoided calling or stopping in for
fear of
a high-pressure sales pitch,* (More preliminary information can remove your
buyer's fear.)
Fact #3: Ninety percent of apartment hunters surveyed said when
looking for a new apartment, they drive around their desired neighborhoods
looking at apt. communities.*
How many potential tenants stop in front of your property
during regular office hours, quickly compare their needs against what they
see, and then drive-away without stepping foot inside? You'll never
know! And what about the "after-hour" apartment hunters? It
could be 20, 30, or more, per day! And without enough information,
what's their impression of your community?
Apartment Ad Radio delivers your housing proposition with
full impact, right then, at the exact moment you need it most...when they
first pull-up into the drive. First impressions do count!! With
more and more cities adopting signage laws like these in
Calif or
Houston,
plus, a growing restriction movement across the U.S. lead by organizations
like
Scenic.org - you need this.
With statistics reporting that "80% of all home buyers drive the area they're interested
in to look for a new home" - Apartment Ad Radio does a better job (and
a more complete job) of
influencing those potential drive-up residents than any number of lawn signs
or banners.
Drive-up's will do one of two things -
they'll park and go into your leasing office, or they'll simply drive away. Apartment
Ad Radio entices drivers to
"come inside" giving information about your community like floor plans, amenities, rates,
and nearby convenience highlights - removing their fear of the unknown and creates an
open mind and a receptive buyer.
For property management professionals
looking to convert drive-bye's into walk-in
leases, Apartment Ad Radio helps overcome "renters anxiety" and delivers your
message in a persuasive manner that is unequalled. You need
Apartment Ad Radio.
Broadcast Sample 1 - created in production
style A
Broadcast Sample 2 - created in production
style A
*2002
apartment renter survey conducted by Multifamily Solutions
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in this website which bear a
resemblance or likeness to actual entities is purely coincidental. Any proper
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image form are the property of their respective owners. The audio programs
found herein are the intellectual property of Media-Alternatives (except for
The Simpsons) and were created for demonstration purposes only and are not to
be reused, retransmitted, or sold in any form without the written consent of
its owner's).