"The average time Americans
wait in Drive-Thru's is 3 minutes, 20.6 seconds*."
Has your marketing dept.
ever conducted a survey of your busiest drive-thru's? We have multiple
reports of wait times approaching 20 minutes! With wait times even as
short as the national average of three minutes, your drive-thru locations
present
your firm with a unique and untapped marketing opportunity.
Simply place small stickers
for clients to see at all of your pneumatic remote teller units. (See
photo at lower right of this page). It's also a good idea to
strategically place a couple of small signs for the autos that are further
back.
With your very own
short-range on-site Bank Ad Radio broadcasts "on-the-air", you can advertise to
waiting drive-thru customers throughout the banking day.
Benefits:
·Provides
Low Cost Audio Advertising 24 Hours A Day ·
Reinforces Current Local and National Ad Campaigns ·
Increases Sales Through A Cross/Multi-Media Approach ·
Saves Time for Employees & Customers ·
Keeps Customers Interested and Occupied Through Brand Reinforcement ·
Accomplishes what your Marketing Department never could, get your tellers to
sell ·
Reduces Perceived Wait Times ·
Generates
Walk-in's, Phone Sales, and Web Traffic ·
Helps Answer Routine Questions
·
Increases Profits
Example:
Your customer is sitting at a drive-thru on a busy Friday afternoon waiting
to deposit her weekly paycheck. With several cars in front of her, she
begins to ponder her total financial situation, wondering how she can get
out of debt, and save some money for the future.
Still fourth in line after waiting two minutes, she notices the small sign
posted for "Bank Ad Radio". She tunes her radio to the channel. To her delight she hears about low-interest options to consolidate debt, and
several other ways to save money! Now she's thinking "That long wait wasn't so
bad"..."Hearing those financial solutions was a great way to spend 12
minutes"!
Finally she pulls up, deposits her check, then finishes her other errands.
Later that night after her busy day (she was way too busy to go inside the
bank), she logs onto the web site she heard on Bank Ad Radio, opens herself
a Money Market account, and applies for a tax deductible home equity loan,
online!
Sample 1a -
created in production
style A
Sample 1b -
created in production style B
Call Media
Alternatives 866.774.9943
*Chicago Tribune Sept 26th,
2007
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Any fictitious names created for demonstration purposes featured or mentioned
in this website which bear a
resemblance or likeness to actual entities is purely coincidental. Any proper
names, corporate names, logos, and/or trademarks appearing in text, audio, or
image form are the property of their respective owners. The audio programs
found herein are the intellectual property of Media-Alternatives (except for
The Simpsons) and were created for demonstration purposes only and are not to
be reused, retransmitted, or sold in any form without the written consent of
its owner(s).
