"American Shoppers
Make 38 Trips To The Mall Annually.".*
(Before Listening to Broadcast
Sample 1)
A mother is in the mood to treat herself. So, she heads to a nearby
shopping Mall with
her 4
rambunctious kids
in in the family SUV. While pulling into a parking space, she
notices a new sign...
"For Mall
Sale & Event Information - tune into 107.5 FM"
It’s a
pleasant and welcome surprise when she hears about some kid-friendly
activities that are coming to the Mall because she’s always looking for ways
to get her kids away from the TV. Then a second surprise, she's
ecstatic to learn about a big sale at Business Ad Radio’s “Retailer of
the Month” - Anthony’s Diamonds!!
She thinks
"What a great way to treat myself!! (She’ll probably look in some
other stores for a little something “for the kids”, too.) After such a
rewarding visit,
she'll
definitely tune into Business Ad Radio
the next
time she's here!!
It’s Monday morning.
A father is coerced by his family to "take the morning off" away from the
office and spend some time shopping with them at The Fair Oaks Mall. As
they cruise a main entrance, they’re immediately discouraged. "The
stores aren’t open yet, mom says." But, dad sees a sign “For mall events
and information, tune into 107.5FM”. It’s called Business Ad Radio.
They quickly learn that while the Mall isn’t yet open for business, they
can go inside to enjoy the air conditioned common areas as a family, and
take the kids for a walk. “Well then, we’ll just walk around for 20 minutes
until they open, says dad."
When the stores opened at
ten they shopped around, had lunch, and even patronized the featured retailer
of the month “The Foliograph Gallery” which (by the way), they heard
about on Business Ad Radio!!
Call Media
Alternatives 866.774.9943
*ICSC
Research Quarterly 2003
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