Sell More Real Estate NOW!  Read the testimonials. See the video.  For real reasons why people will stay in their car until it's absolutely necessary, click here. The "talking house" concept really works!  But for best results, use Business Ad Radio. Business Ad Radio creates professional, dynamic, phone-call generating presentations for ALL residential & commercial real estate listings using pro-voices and skilled copy-writers enhanced with select music. We've also developed our "on-site radio marketing" for other applications such as banks, pharmacies, malls, contractors, apartment complexes and more. Check it out!


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Business Ad Radio is broadcast on FM exclusively for a reason
As you can see from the comparisons in the right hand column, FM is the sound quality winner, outperforming AM in spatial-imaging, interference rejection & frequency bandwidth tests. To insure the best results, we offer only FM transmitters. But if you already own personal AM transmitters of the talking house type, we can easily provide professional audio productions to you without a problem. Please call for pricing and more information.

"How to reach roving  home buyers using a radio  transmitter  broadcasting your own content-rich,  listing-specific audio program  from on location -       in a format  previously unavailable as a service."

That's a mouthful. Or should we say, "that's an earful".   "Content-rich" means your listings are  presented aurally to potential buyers when they  drive up to your property listing in their cars by  a   professional voice talent -  underscored by  music,  reading ad copy crafted by an experienced  writer.  Not only does it sound good, it works better than you can imagine. 

Read on.

There are only five ways people communicate...sight, sound, smell, touch, and taste.  The five senses. Since you can't advertise real estate with the last three, this leaves us with only sight & sound. The sighted, or visual ad mediums are television, print, and the internet.  Television is too expensive, and the internet, magazines & newspapers dilute your returns because of fierce competition and limited page space. Not much of a choice, until now.

Here's an important fact all Realtor's need to know and keep in mind:  80% of ALL home buyers DRIVE AROUND to search for properties.*  With this in mind, what are your potential buyers presented with when they find themselves in front of one of YOUR listed properties...A realty for sale sign with all of the flyers gone from the box?!  Dull.  Use Business Ad Radio and it's guaranteed your listings will "COME ALIVE"!

"It's not what you say, it's how you say it"...And the voice of Business Ad Radio says it with style & flare - presenting your listings in a irresistible way that's impossible to equal. Our service provides choosing the most appropriate music for each of your productions from our vast library, writing & polishing all listing copy, and sending you scheduled update reminders via fax or email. Radio transmitters are purchased or rented depending on your geographic proximity to your nearest Business Ad Radio location.   Click here for pricing

 

 

History Of The "Original"

The concept of "houses that talk" actually started in Minot ND with Drive-Buy Radio in the mid-1980's.  As hopeful as this new marketing medium looked to Realtors upon its introduction, early-adopters of Drive-Buy Radio were discouraged by the unreliability of its integral, problem-prone cassette player.

Mr. Hoberg, the original founder and owner of Drive-Buy Radio and Hoberg Communications, died prematurely without seeing the success of his brainchild. The Drive-Buy Radio name and its technology were last associated with INR Technologies, who have since disappeared. Their last known location was Canoga Park, CA.

Today's Business Ad Radio uses cutting edge technology Mr. Hoberg would have embraced.  Let's put this great idea plus our new technology to use for you!


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FM versus AM
 

There is NO comparison...The difference between using FM or AM for a talking house application is like dial-up vs. hi-speed, or rabbit ears vs. cable television!!

FM gives you stereo. AM is mono only.

FM is less prone to interferences. AM is not.

FM signals contain the complete audio frequency range which is better suited for music. AM is not.

Call for Business Ad Radio today. 866.774.9943.

  • Get more listings
  • Generate more leads
  • Sell more listings faster
  • Enhanced Realtor image
  • Enjoy more "double-sided" sales from buyers and sellers.

 

 

 

 

 

 

 

Call for Business Ad Radio today 866.774.9943 and start your phone ringing!!

 

Business-Ad Radio is a service available to Realtors which provides complete "turn-key" packages consisting of professional audio ad production bundled with rented transmitters.

Send questions and comments to the author.  Copyright 2008 

To start your Business Ad Radio service:   Contact Media-Alternatives 866.774.9943